GFUEL AD

Video done for GFUEL, a brand selling energy drink in e-sport, and Obey a gaming team sponsored by the brand. This is a personnal project so it's 100% fictiv but the ObeyAlliance Team uses it to promote their sponsor every month. I wanted to represent the concept of "code", something unlocking, giving access to the product of GFUEL with a key, which is the logo of Obey, all that in a dark universe that allows you to go in the natural. The dark ambiance represents the coding part, what is "underground" and when we discover GFUEL brand, we go up in the nature.